Dubai, United Arab Emirates, 28 July 2023: With the 67 days of Dubai Summer Surprises in full swing, be sure to make the most of another week of the best the city has to offer with  amazing deals, high-energy entertainment, and incredible activities for the whole family to enjoy. 

Dubai Festivals and Retail Establishment (DFRE) has organised a jam-packed calendar of events this week and every week until 3 September, so be sure to block your calendars  for the highlights of the next seven days, and book ahead for some of the hottest upcoming offers and experiences in Dubai.  


Modesh World is one of the must-do activities of Dubai Summer Surprises – always guaranteed to deliver fun for families and friends of all ages. This indoor adventure located at Dubai World Trade Centre is open daily until 27 August. Inside, a magical world awaits, with live shows, thrilling rides, games and competitions, as well as informative and educational workshops. The venue is divided into four unique zones, each representing a season  – Summer, Autumn, Spring, and Winter – with themed games and activities that will delight the entire family. At the Gamefy zone, gamers can participate in the weekly Gaming League and there’s also a chance to check out fun board games by TableTop ME. What’s more, bring your family and friends to Modesh World on 30 July and get a special 15 per cent top up package in celebration of World Friendship Weekend. 

Film lovers are in for a delight with Movie Magic, which runs at Reel Cinemas over the summer season, and offers an immersive and joyful experience for movie enthusiasts of all generations. Make the most of a fantastic lineup of meet and greets, thrilling competitions, and delectable food and drink offers alongside special screenings of classic movies and the hottest summer blockbusters. This weekend, don’t miss the chance to join Modesh and his friend Dana on a thrilling tour of At The Top at Burj Khalifa on 29 July, all part of the Movie Magic experience. 

Enjoy exciting circus-themed events and performances when shopping at Mercato Mall, complete with The Greatest Show taking place at the main stage until 6 August, and the Arctic Cirque show happening from 9 to 22 August. And don’t forget to take a turn on the much loved Mercato slide during your visit. 

At Dubai Festival City Mall, families have the chance to catch the Shaun the Sheep activation which runs until 13 August, and plan ahead for the free workshops by Sxill Lab such as the Soap Making workshop on 16 August and Painting in Plaster workshop on 30 August. 


Be sure to book tickets for the upcoming theatre performance at The Junction, where you can witness a contemporary version of the classic love story, Sohni Mahiwal. Director Alishan Bin Sohail has skillfully integrated the narrative of the current monsoon floods in South Asia into the original plot, which comes to the Dubai stage on 12 and 13 August. This rendition of Sohni Mahiwal, set in Punjab, transcends the conventional romantic genre and adeptly shines a light on themes of tragedy and social issues, creating a compelling and thought-provoking performance. 

It’s the last chance to catch three globally celebrated comedians – Adam Bloom, Michael Fabbri, and Red Richardson while they’re in town. Don’t miss this fun night of stand-up comedy from The Selfdrive Laughter Factory Comedy Club. Purchase tickets for AED 160 at for the final show taking place on 29 July at Dukes The Palm, a Royal Hide Away Hotel. 

Visit the iconic landmark rich with historical experiences – Al Shindaga Museum, and purchase one ticket to get the second ticket free daily from 10am to 8pm until 3 September, using the promo code ASMDSS2023 on arrival. 

Immerse yourself in a realm of captivating visual and sensory beauty at Dubai’s Museum of Illusions, situated along Dubai Creek at Al Seef. Alternatively, for a breathtaking aerial experience, ascend 219.5 metres above the ground to see the mesmerising views of Downtown Dubai’s bustling landscapes below and the city skyline beyond at Sky Views Dubai – one of the city’s newest attractions, and one that promises to leave visitors in awe. 


Throughout this summer, shoppers have the opportunity to discover fantastic bargains at stores citywide, and enter raffle draws for a chance to win incredible prizes.  

This weekend, be sure to catch the highly anticipated Amber Millionaire Weekend promotion which runs 28 to 30 July, and offers a weekend of exclusive benefits to Amber members, Al Tayer’s loyalty programme. There’s the chance to earn double points when purchasing full-price items from participating Amber stores. Additionally, 10 lucky Amber members will have a chance to win an astounding one million Amber points, equivalent to AED 10,000, when they spend AED 2,500 or more on full-price items in a single transaction at participating brands such as Aati, Areej, Armani Exchange, Aveda, Banana Republic, Bloomingdale’s, Bloomingdale’s Home, Boucheron, Byredo, Caffe Nero, Coach, Diptyque, Emporio Armani Cafe, Emporio Armani, Gap, Giorgio Armani, Harvey Nichols, Jimmy Choo, Kiehl’s, Kurt Geiger, Mamas and Papas, Magnolia Bakery, More Café, Moschino, Ocean Basket, and Zegna. 

The Dubai Summer Surprises Raffle Campaign 2023 is a chance to win big by simply spending AED 200 or more at select malls. Upon making a qualifying purchase, shoppers will receive a digital coupon that enters them into the draw for a Nissan X-Trail 2023. The draws will take place on six different occasions until 3 September, giving participants multiple chances to claim these life-changing prizes. 

And until 3 September, Majid Al Futtaim shopping malls Mall of the Emirates, City Centre Deira, City Centre Al Shidagha and City Centre Me’aisem are all offering an exciting opportunity for five lucky shoppers to become DSS SHARE Millionaires, with each winner receiving the equivalent of AED 100,000 in SHARE points to be redeemed at any of Majid Al Futtaim’s 16 shopping malls and 2,300 stores situated in the UAE. To participate in the prize draw, customers must make a minimum purchase of AED 300 and use the SHARE wallet or scan their shopping receipts through the SHARE app, available on both Google Play and the Apple Store. 

What’s more, from 29 July until 13 August, shop for AED 300 or more at City Centre Deira to enter a special draw for a chance to win a family trip to a destination of choice, with hotel accommodation for four nights included. Shoppers can simply present their receipts at the activation and submit their desired destination to enter the draw. 

To increase your chances of winning exciting rewards, take part in the ‘Unforgettable Summer with Blue’ promotion by spending AED 300 or above at Dubai Festival City Mall to be eligible to participate in a raffle draw. The winner will get a whopping One Million Blue Rewards points each week until 3 September. Download the Blue Rewards app, complete the sign-up process, and make a purchase of AED 300 or more to enter the weekly prize giveaway. 

And get incredible deals up to 75 per cent off on electronic devices at all Etisalat by e& retail outlets across the city until 3 September. Bag this amazing offer on smartphones, accessories, smart living devices, gaming devices, tablets, laptops and smart TVs when shopping in store and online at the website


For those planning ahead, from 18 to 27 August, experience this year’s edition of Summer Restaurant Week, which offers a unique opportunity to explore Dubai’s dynamic culinary landscape. Indulge in signature menus at top-notch restaurants and family favourites across the city with prix fixe menus offering unbeatable value, and showcasing diverse cuisines, all expertly crafted by skilled chefs. 

Enjoy the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment this Dubai Summer Surprises, running until 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and  

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.