Get Ready for an Unforgettable Summer with Deira Enrichment Project’s DSS Extravaganza Worth AED 200,000!

UAE-Dubai, 3rd July 2023: As Dubai eagerly anticipates the arrival of its beloved Dubai Summer Surprises, Deira Enrichment Project (DEP) and Dubai Gold Souk Extension (DGSE) have created an electrifying campaign that is sure to take the city by storm. 

From 1 July to 4 September 2023, shoppers can embark on an exhilarating shopping experience and stand a chance at winning a mind-blowing AED 200,000 worth of prizes under two categories: Big Win & Fun Win.

Customers spending AED 1000 or more on jewellery or perfumes will be eligible for the Big Win lot and will be in the running to win one of two stunning Toyota Raize valued at AED 65,000 each. All they need to do is scan the QR code at the respective store upon purchase, and they’ll be entered into the digital draw, giving them the opportunity to own a Toyota Raize that will deliver the ultimate driving experience and allow them to cruise the streets in style and luxury.

In addition to the grand car prizes, under the Fun Win category, all those spending AED 30 or more at all other outlets will get entry into a draw for a chance to win up to AED 70,000 worth of travel vouchers. With each travel voucher valued at AED 5,000, fourteen lucky winners can embark on unforgettable adventures, exploring their dream destinations and creating lasting memories, courtesy of the Deira Enrichment Project.

Speaking of the campaign, Lachlan Gyde, Executive Director of Asset Management at Ithra Dubai, said: ” We invite our community, residents of the UAE, and visitors from around the world to experience an unparalleled summer of thrills and excitement as Deira Enrichment Project unveils the Dubai Summer Surprises campaign. We are passionate about exceeding expectations and rewarding our cherished customers. This campaign, offering prizes worth AED 200,000, is yet another way for us to create sensational moments and deliver outstanding experiences that will leave our patrons craving for more!

Customers are encouraged to visit Deira Enrichment Project and indulge in a delightful shopping experience across 500+ retail outlets and 40+ F&B outlets, while also seizing the opportunity to win remarkable prizes.

Deira Enrichment Project spans numerous districts and features several complexes located in Deira waterfront properties including Hind Plaza, Osha Plaza, Afra Plaza, Sherina Plaza, One Deira, Wadima Plaza, Maitha Plaza, Moza Plaza and Mariyam Plaza. The venue is decked with ample parking spaces and is easily accessible by public transport.