Dubai, United Arab Emirates, 11 July 2023: Families and fun were at the heart of Dubai Summer Surprises (DSS) when it first launched back in 1998, and today, in its 26th edition, this focus remains. This means that throughout the 67 days of the city’s favourite summer festival, there are plenty of incredible family deals and offers to be had, including a whole host of Kids Go Free offers ready to be snapped up.

From Movie Magic at selected REEL cinemas, and entertaining shows to mark the summer season at Nakheel Mall, Dubai Festival City Mall and Mercato, there is something for everyone throughout the festival, and of course, it is an extra special time of year for families.

The Kids Go Free campaign is promising to be another sure fire hit during the DSS season – with more than 80 hotels and resorts signed up to giveaway free stays for children, plus special offers lined up until August 31. There’s no need to break the bank with so many hotels offering special deals on accommodation, for tourists and residents looking for a staycation to make the most of the summer months in the city.

That family holiday of a lifetime can be just a click away with hotels and resorts located in the perfect spot to soak up the very best of Dubai, whether that’s in the shadow of the Burj Khalifa, or close to the Marina or beach to make the most of the waterfront views  – there really is something for everyone, and every budget.

With more summer-friendly attractions than ever before, 2023 is the perfect time to seize the opportunity for a cut-price staycation and deals across a number of entertainment venues. Dubai Parks and Resorts – Motiongate Dubai, Legoland Dubai Theme Park and Legoland Water Park are some of the key attractions offering special deals, with free entry for children under 12. The Super Cool Summer Experience is offering free entry to children accompanied by an adult paying full price for each attraction during DSS.

Family events and kids’ activities, offering unforgettable experiences for visitors of all ages, have become a staple of the last 25 years of Dubai Summer Surprises, and the 26th edition promises to be even bigger. Keep an eye out for early bird offers to bring even more cut-price family deals into play, with restaurant deals, raffles and prizes available throughout the summer.

As the temperature outside heats up, summer is the perfect time to catch a movie and there are plenty of promotions on offer for cinema visits for all the family this DSS. Entertainment from fun live performances, film-themed competitions and meet and greets from your favourite stars from the big screen are lined up – with all-time classic movies also due to be shown as part of Movie Magic at REEL Cinemas.

Everyone loves a superhero, and DSS will offer a gateway into this world with special events themed around Batman Legends of the Dark Knight at Ibn Battuta Mall and The Justice League in Nakheel Mall.

Modesh and his sidekick Dana will also be a familiar sight across the coming weeks, making visits to malls across the city throughout the festival. And at the Festival Arena at the Dubai World Trade Centre, Modesh World is already open and welcoming visitors until 27 August. As one of the region’s best and most popular indoor attractions, the entertainment facility will put on a show of Dubai’s fun and playful spirit.

In particular for younger visitors, Modesh World offers that rare opportunity to learn while having fun. While Modesh is dedicated to bringing a sense of fun and happiness through learning, Dana has a love of science and likes nothing more than sharing her latest inventions to make the world a better place.

Meanwhile, a family trip to Dubai in 2023 would not be complete without a stop at the incredible Museum of the Future. Drop in to the venue in Dubai Financial District to marvel at the huge exhibition space for innovation and futuristic ideas, it may even inspire the younger ones to embark on a career in science or space. The Theatre of Digital Arts, Infinity des Lumieres and AYA – the virtual world created at Wafi City – are other exceptional family attractions not to miss this DSS.

Enjoy the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment during Dubai Summer Surprises until 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.