Dubai, United Arab Emirates, 6 July 2023: Dubai Summer Surprises offers residents and visitors the chance to try out new and engaging activities all summer. Curated and presented by Dubai Festivals and Retail Establishment (DFRE), this summer has a happening lineup of events to check out each week.  


Catch talented and internationally loved artists across the city and stay in the groove this summer, with Robby Colin live at Movenpick JBR on 7 July, as well as Wegz and DizzyTooSkinny performing at The Agenda on 15 July.  

Check out the Etihad Museum Summer Camp taking place between 10 to 14 July, and later again from 17 to 21 July at the Etihad Museum to spend the summer learning and having fun at the same time, all at this beloved landmark, rich with the history of the UAE. 

The highly anticipated Beat the Heat music festival is making a comeback for its second edition during DSS, in partnership with DSS, Spotlight and Anghami. This event showcases the vibrant and diverse music scene of the city, featuring a talented lineup of artists and musicians. Taking place at The Agenda in Dubai Media City, attendees can immerse themselves in a wide range of musical genres throughout July and August. Prepare to be entertained by the performances of WEGZ, Cairokee, Balti, Autostrad, Skinny, El Far3i, Modi Al Shamrani, DJ Aseel, and Sharmoofers. 

Another annual favourite, Movie Magic, will also be returning this DSS to bring joy to movie enthusiasts of all ages. With a captivating lineup of performances, exciting competitions, and delicious food and beverages, this event promises a memorable experience. Attendees will have the opportunity to meet beloved movie characters and relive their favourite childhood films through special screenings of classic movies. 


With deals and offers from over 800 brands across 3,500 outlets in the city, the DSS Sale Season will run until September 3, offering discounts of up to 75 per cent over the remaining nine weeks of the festival. 

This summer, shoppers have the opportunity to not only find great deals but also the chance to win life-changing prizes. During the Dubai Summer Surprises Raffle Campaign 2023, shoppers can win big by spending AED 200 or more at participating malls, to receive a digital coupon and a shot at winning a Nissan X-Trail 2023. This exciting raffle promotion will have six lucky winners selected over six draws from 29 June to 3 September. 

For gold and jewellery enthusiasts, the Glittering City of Gold Jewellery Deals is taking place until 23 July. Organised by the Dubai Jewellery Group, this event offers incredible offers at 150 jewellery outlets in Dubai. Shoppers can enjoy deals such as up to 50 per cent off making charges on gold jewellery, up to 75 per cent off diamond and pearl jewellery, and gold coins with every purchase of diamond jewellery worth AED 2,500 or more. Additionally, shoppers will receive exclusive gifts with every purchase of AED 1,000 and a coupon to enter a raffle draw, giving 20 lucky winners the chance to win a AED 5,000 voucher, totaling AED 100,000 in jewellery vouchers. 

Idealz offers more opportunities to win amazing prizes throughout the summer. Until 30 September, spending AED 40 on the Idealz mobile app or through its website gives customers a chance to win AED 1 million in cash. By spending AED 60, shoppers will be entered into a draw to win the DSS Grand Prize of AED 2.5 million in cash. What’s more, until 15 October, customers have a chance to win a dream apartment in Dubai for just AED 25. 

In addition to all these prizes, shoppers can win a Mercedes-Benz A 200 by spending AED 50 through Idealz or by purchasing a ticket at ENOC and EPPCO petrol stations, ZOOM outlets, AutoPro service centres, ENOC Link terminals, and Ibn Battuta Mall until 30 September. 

Experience an ‘Unforgettable Summer with Blue’ at Dubai Festival City Mall by making a purchase of AED 300 or more to enter a draw and stand a chance to win 1 million Blue Rewards points every week during Dubai Summer Surprises, until 3 September. If you’re not already a member, download the Blue Rewards app, sign up and  earn exclusive rewards while indulging in fashion-forward choices. 

Until 3 September, shopping at Mercato Shopping Mall or Town Centre, will give visitors the chance to win the luxurious Cadillac Escalade, valued at AED 491,000. In addition to this exciting chance to win, there is a wide range of captivating activities and shows for the entire family to enjoy. 

Save More and Shop More at select Seddiqi & Sons stores across the city. Until 3 September, buy one item to get the second at 25 per cent off, or buy two items to get the third at 30 per cent off. Bag this incredible offer at 1915 by Seddiqi & Sons at BurJuman and Dubai Marina Mall, Seddiqi & Sons stores at The Dubai Mall and City Centre Mirdif, Guess Watches Boutique at Mall of the Emirates, Guess & GC Boutique at City Centre Deira, and Guess Boutique at BurJuman. 


Indulge in a summer of indoor fun and entertainment for the entire family at Modesh World. Join Dubai’s beloved characters, Modesh and Dana, on an exciting journey filled with amusement and exploration. From 26 June to 27 August, enjoy thrilling rides, delightful treats, and a whole new ambience upgrade featuring four distinct zones representing the seasons: Spring, Summer, Autumn, and Winter. Explore the MELT ice cream museum and Modesh Snow Park, or engage in gaming activities at Gamefy and TableTop ME where you can play board games, arcade games, card games, participate in tournaments, and even learn how to build a gaming PC. 

For a refreshing summer getaway, take advantage of the irresistible offers and packages available at the city’s top-notch hotels and resorts. Families with children can benefit from the Kids Go Free offers, granting free entry for children under 12 at renowned attractions such as MOTIONGATE™ Dubai, LEGOLAND® Dubai, and LEGOLAND® Water Park until 31 July. Additional incredible offers can be found at various locations including AYA Universe, Xstrike, Woo-Hoo UAE, Expo City Dubai, Madame Tussauds Museum, Reel Cinemas, Sky Views Observatory, At the Top, The View At The Palm, selected Address and Jumeirah hotels, and many more. 


And don’t forget to book your calendars for the return of Summer Restaurant Week from 18 to 27 August – an opportunity to discover the vibrant culinary scene in Dubai. Enjoy specially priced signature menus from internationally acclaimed restaurants throughout the city, allowing all to savour delectable dishes representing a diverse range of cuisines, crafted by renowned and talented chefs who have made a mark in the culinary world. 

Enjoy  the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment this Dubai Summer Surprises, running until 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and mydss.ae.  

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.